The Honest Company Inc., the clean lifestyle brand founded by Jessica Alba, has expanded its partnership with Tinuiti, an independent performance marketing firm.
 
As The Honest Company’s official Paid Media Agency, Tinuiti currently oversees the business’ Paid Search, Shoppable Media, Paid Social, Affiliate, Marketplaces and Analytics.
 
Since 2017, Tinuiti and The Honest Company have worked together to support evolving business goals—leveraging new opportunities for growth and maximizing performance across multiple channels, including:
 
Nurturing the brand’s Amazon business visibility while continuously refining Amazon strategy and optimization.
Evolving paid media strategy to support The Honest Company Inc.’s entire retailer ecosystem and drive total business.
Improving media performance to drive sales and more efficient ad spend at Target and Honest.com specifically.
 
Erin Thoensen, Vice President, General Manager Baby + Home at The Honest Company, said: “As we grow in our partnership with Tinuiti we’re excited to leverage our teams’ shared expertise and the collaboration that we’ve established over the years. Together, we’ve been able to create efficiencies, while also identifying weaknesses, allowing us to navigate to creative and innovative solutions– and that has been a recipe for success. We feel confident this partnership will continue to carry us into the future successfully.”

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